212 Steakhouse

Project Info
Gold-Wrapped Wagyu Campaign That Went Viral

212 Steakhouse wanted a way to stand out in NYC’s crowded food scene. We helped them launch a viral campaign featuring gold-wrapped Wagyu, capturing attention on social media and drawing in foodies and influencers. It was the first campaign of it’s kind and has since been the inspiration for many luxury dining campaigns.

Our Approach

  • Creative Innovation: Introduced the gold-wrapped filet mignon to give their menu a viral twist.
  • Social Media Buzz: Targeted influencers and food lovers with an eye-catching campaign that practically marketed itself.

Impact

212 Steakhouse saw a surge in Instagram followers and brand recognition, becoming one of the go-to spots for luxury dining experiences.