Google Search

Project Info
A Redesign That Drives Clicks and Revenue

We partnered with Google to make Search even better by boosting user engagement and ad clicks. Through A/B testing on key design elements like logos, buttons, and badges, we reimagined the user experience, making it easier for people to find what they need—and for Google to drive revenue.

Our Approach

  • Design Tweaks That Matter: Tested everything from button styles to layout, aiming for a seamless experience.
  • Focused Traffic: Ran tests with a slice of Google’s daily traffic to measure real impact before rolling changes out.

Impact

The redesigned elements not only improved clicks but also boosted ad revenue, setting Google Search up for a smooth, impactful rollout over 2024-2025.

PURE STRATEGY

Your Vision, Our Precision
Lets work together
New York City

By using this site, you agree to our Privacy Policy, Terms of Service, and Cookie Policy. We are dedicated to protecting your information and ensuring an inclusive, accessible experience for all users. All content is for informational purposes only and does not constitute a binding offer; offers are subject to written acceptance. For inquiries, contact us at business@purestrategy.online Stay connected and inspired by following us on LinkedIn, Instagram, and Twitter.

Copyright © 2025 PURE STRATEGY. All Rights reserved.