Patrick Murti
Founder · Pure Strategy
Collaborators
GoogleMetaMicrosoftSamsungAnthropicLyftTD BankYahooLogitechSephoraRakutenGapRiot GamesUCSFBare NecessitiesGoogleMetaMicrosoftSamsungAnthropicLyftTD BankYahooLogitechSephoraRakutenGapRiot GamesUCSFBare Necessities
Before Pure Strategy, Patrick Murti spent a decade inside the machinery shaping the modern internet.
- Learning how aspiration is sold in Silicon Valley.
- Watching the internet break in real time at Facebook.
- Redesigning how hundreds of millions experience Google Search.
- Helping build the operational infrastructure behind the AI era.
The experience changed the way he saw technology forever.
Not as software. But as movement. Coordination. Psychology. Infrastructure. Storytelling.
Pure Strategy is the result of everything learned along the way.
- 2020Global Community Innovator Award
- 10 Billion+People reached by his systems
- 2014 → 2026A decade inside modern tech
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Moments07
2026New York, NY
Building systems around real businesses
A decade inside the systems shaping the modern world — Google Search, Gemini, Meta AI, Microsoft Copilot, Samsung — distilled into a modern operating partner for ambitious teams. Pure Strategy brings the systems thinking, execution, design, and intelligence of the world's most advanced technology organizations into the businesses building what's next.
Artifacts
- Operating partner for founders and teams building the next generation of companies
- Systems thinking, execution, design, and intelligence — the operating layer of modern technology