Patrick Murti
Founder & Systems Architect · Pure Strategy
Collaborators
Before founding Pure Strategy, Patrick Murti spent a decade working inside some of the world's most influential companies, learning how great businesses are built and how they operate.
- Marketing luxury homes in Silicon Valley for Sotheby's International Realty — press releases, campaigns, and connecting exceptional properties with the right buyers.
- Helping safety and security teams work together at Facebook, supporting the people protecting one of the world's largest platforms.
- Coordinating the teams testing and improving Google Search, a product used by billions of people.
- Managing the data, quality standards, and operations behind training Google's AI and Gemini systems.
Each chapter taught him something different about business. How to attract attention. How to earn trust. How to manage people. How to build at scale. And how to turn new technology into something useful.
Those experiences shaped his understanding of innovation.
The most important breakthroughs don't come from technology alone. They come from understanding people, connecting ideas, and building systems that make extraordinary things possible.
The Pure Strategy philosophy
- 2020Global Community Innovator Award
- GlobalExperience on widely used platforms
- 2014 → 2026A decade inside modern tech
One place to run a growing company
After a decade working with teams at Google, Meta, Microsoft, and Samsung, Patrick founded Pure Strategy. The studio builds custom software that brings a company’s tools, tasks, and information together — with AI where it makes the work easier.
- The problemRunning a growing company means keeping track of work scattered across apps, spreadsheets, and messages.
- What was builtCustom company portals that connect everyday work, reduce repeat tasks, and make the next step clear.
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